Law Firm Marketing – SEO, PPC, and more!
We have been helping law practices with their digital marketing and getting them great results. Contact us to find out how we can work with you to generate more clients for your firm.
Our Online Marketing Approach for Lawyers
Marketing by Data will help you get more clients. We are digital marketing experts and the strategies and techniques to help you get more traffic to your site and convert them to patients.
We partner with you and your law firm to help you get the best results. Converting leads into retainers is the most important part of your marketing campaigns and we optimize every part of your sales funnel.
You being successful means we are successful.
Legal Marketing Services
Marketing Strategy
Search Engine Optimization
Paid Advertising
Video Marketing
Email Marketing
Social Media Advertising
Website Development
Sales Funnel
Analytics
Regardless of your digital marketing needs we can HELP!
Search Engine Optimization for Lawyers
Optimizing your website is one of the first places to start. Your legal website is the foundation of the results that obtain from search engines. Making sure that you have one H1 tag that contains the targeted keyword, images with correct file names, strong call to actions, as well as a lot more is what will help you rank and generate more patients.
Don’t trust your web developer to be your SEO expert. Marketing by Data is an SEO company before we started building websites. This means that we know what needs to be done in order to rank and it is a lot more than a pretty website and content.
Our legal SEO experts will make sure the technical SEO is done correctly on your website. The technical SEO are the aspects that are found within the code and areas that you are not able to see by looking at your site. We have the tools and knowledge to get you where you need to be.
SEO Training
We not only do SEO but we also train SEO experts. We have taught throughout the country and at SEO Rockstars.
Top 3 Factors for Ranking on Google
Backlinks
Google's Rankbrain
Site Content
Local SEO for Lawyers
Local SEO for law offices are a different from your typical SEO campaigns. The goal is to get you ranked in the map pack where it shows your listing with reviews, NAP (name, address, phone number), website, and office location.
Setting up and optimizing your Google My Business and Bing Places are two of the most important things you need to do.
PPC for Law Offices
Remarketing allows you to continue to stay in front of those who have come to your site. Just because someone has visited your site does not mean that they will remember you and come back. Remarketing helps maintain your brand awareness and get potential new patients to setup an appointment. (Google does not allow for remarketing for certain types of law practices)
We Are Partners With:
Facebook Advertising
Facebook advertising is great for hypertargeting local demographics as potential patients. You have the ability to drive traffic to your site, obtain their email, or generate calls.
Email Marketing
Collect emails from all patients including potential ones. You can drop potential patients into a drip marketing campaign or send out reminders to current patients that it is time for their next appointment.
Create a monthly newsletter with tips and updates from your dental office. These types of emails are great for maintaining awareness and helping nudge a patient to make their next appointment.
Conversion Tracking
In order to know what marketing channel drives the best ROI you have to have the correct tracking setup. We will help you setup form and call tracking so you know where your leads are coming from.